Campaign for Acadia good as gold at Educational Advertising Awards competition
Although Campaign for Acadia, the most ambitious fundraising effort in Acadia’s history, concluded in December 2020 — amassing a total of $86.8 million and surpassing its fundraising goal by over $12-million — it continues to receive international attention and accolades.
The Campaign earned two golds and a merit award recently at this year’s 36th annual Education Advertising Awards competition, which featured more than 2,000 entries from over 1,000 colleges, universities and secondary schools from all 50 United States and several foreign countries.
Campaign for Acadia was awarded gold in the Digital Video Ad – More Than Two Minutes category for its final video, and another gold in the Total Fundraising/Development Campaign category for the Campaign for Acadia final appeal. The Giving Report 2020, a 12-page, full-colour publication outlining the Campaign’s four pillars — Transform, Inspire, Discover, and Build — earned a Merit award in the Annual Report category.
Acadia’s Vice-President, Advancement (Interim) Nancy Handrigan (’92) said, “the generosity of countless kind donors, members of our alumni community and Acadia’s many friends combined to make Campaign for Acadia a rousing success. Another key element was how we communicated across our channels the value of investing in Acadia since launching the public phase of the Campaign in 2018. Our engaging messages and dynamic content were visually appealing, adding tremendously to the Campaign’s overall impact and extending our reach to great benefit.”
The Educational Advertising Awards is the largest, oldest and most respected educational advertising awards competition in the United States. Judges consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals. The complete listing of this year’s Educational Advertising Awards winners can be found at: https://educationaladvertisingawards.com/winners-list/winners-list-2021/