Campaign for Acadia shines with gold and bronze educational marketing awards
(WOLFVILLE, NS, March 12, 2019) – The most ambitious fundraiser in Acadia University’s history, Campaign for Acadia, has been recognized with multiple awards, including two golds, in the 34th annual Educational Advertising Awards. This year, more than 2,200 entries were entered in the U.S.-based international competition from over 1,000 colleges, universities, and secondary schools.
Campaign for Acadia launched in the fall of 2018 and was developed by Acadia’s Office of Advancement in collaboration with Halifax Idea Company. The campaign’s $75-million goal and four themes – Transform, Inspire, Discover, and Build – were set after lengthy consultation with Acadia students, staff, and faculty. To date, the Campaign has raised over $55 million in gifts and commitments.
Campaign for Acadia was awarded gold for its overall campaign materials, which include the Campaign’s website, launch video, case for support, social media accounts, news releases, feature stories, advertising, and event collateral. The Campaign also received gold in the single newspaper award category for full-page ads placed in the Chronicle Herald and Globe and Mail to introduce the Campaign Cabinet of accomplished Acadia alumni.
The campaign launch video, which was created by in collaboration with alumnus Mike Dembeck (’98), received a merit award. The Campaign logo achieved a bronze award.
“The objective for our Campaign for Acadia is to sustain the Acadia of today and build the Acadia of the future,” said Dr. Peter Ricketts, President and Vice-Chancellor. “Receiving this recognition when up against over 1,000 other colleges and universities is a testament to the dedication and expertise of our Advancement team and its leadership; I am so proud of them.”
Gold awards were granted to 324 institutions, silver awards were awarded to 203 and bronze awards went to 143 institutions. Acadia University was one of three Canadian institutions recognized.
Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report, a publication for U.S. professionals in the field.
The Educational Advertising Awards is the largest, oldest, and most respected competition of its kind in the U.S. The complete listing of the Educational Advertising Awards winners can be found at https://educationaladvertisingawards.com/winners-list/winners-list-2019/#WinnersList
To learn more about Campaign for Acadia, visit our website. https://campaign.acadiau.ca/